If you look at what you regard as the traditional professions--doctors, teachers, lawyers--their professional bodies can fire people, can investigate complaints, can impose penalties, and the ultimate sanction is to remove them from the profession, so you can't practice any more. It would be good, if we want to be respected as a profession, for there to be some method of ensuring the industry as a whole maintains professional standards, otherwise it just seems to be hollow words.

It's quite a hard challenge for what's a pretty junior industry really. We're still learning as we go.

- Jerry Fishenden (da MS UK, na ZDNet).