"VIRTUALLY EVERY TV AD IS WASTED ON PEOPLE WHO AREN'T REAL PROSPECTS"

É o Roberto X, que em parte concorda comigo quando o tema é o provável anúncio do Google na CES (Consumer Electronics Show):

"Google would be crazy to announce a $200 PC. Profit margins are bad enough in the PC business, but in the $200 PC business they are even worse. Google, as a public company, can't afford to kill its gross profit margins by entering such a business in any credible way. I say "credible" because Google may well announce that it is giving more money to the MIT Media Lab's $100 notebook PC project, for example, but that's philanthropy, not business. So much for the $200 PC.

They MIGHT announce the Google Cube, I suppose, but I seriously doubt that puppy is anywhere near ready to ship, so if they do announce, it is strictly to do so before some other company. I now know of two other companies -- one a dot-com and the other a telco -- that are planning to introduce cubes of their own, so some preemption might be in order, but I still tend to doubt it."

Voltando ao tema "TV ads":

"But imagine if everyone watching "American Idol" only saw ads for things they might really buy? Or, better yet, only saw ads for things they had already expressed an interest in? The value of those same 30-second commercial slots would increase by orders of magnitude."

Este é o Roberto, que até adiou sua coluna de 'previsões 2006' para comentar a participação do Google na CES.

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update 1: Surrupiado da ZDNet:

"Google plans to sell television shows and sports programming that customers can download from its Web site, a source familiar with the deal told CNET News.com.

Users will pay an undisclosed fee to download content supplied by partners that Google has lined up. These include TV broadcasters and the National Basketball Association, according to the source, who requested anonymity.

Mountain View.-based Google is expected to debut the new service at the Consumer Electronics Show Friday, according to the Wall Street Journal, which first reported the story. A Google representative responded to an interview request by saying that the company anticipates "many exciting announcements" on Friday."

É hoje. Já já (maybe tomorrow) o update 2, e os tais "exciting annoucements".