Sim. Mas, segundo Seth Godin, não da forma "pragmática-mediana" que a gente costuma ver por aí. Saca só:
In response to projects, many organizations figure out the resources they've got and then work hard to do something good enough. On time, within budget. Meeting spec, after all, is your job.
You end up, if you're talented, with something good enough.
Is that enough? Is good enough enough to win? To change the game? To reinvent your organization and your career? In a crowded market, when all the competition is good enough, not much happens.
Good enough is beyond reproach. It's safe at the same time it represents quality. Good enough demonstrates effort and insight and ability. People rarely get fired for good enough, which is a shame.
If you redefined the objective to be, "makes some people uncomfortable, changes the entire competitive landscape and is truly remarkable in that many of the key people we reach feel compelled to talk about it," what would happen?
Leia o artigo completo. Ou você achou o trecho good enough?