The people who make desktop software are making themselves obsolete. When you start developing on the web, your default is to be smart, to interact and to be open (with other software and with your users). Desktop software (like Word) is insanely unaware of what I do, why I do it and who I do it with. Right now, the desktop folks have the momentum of the incumbent. Not for long. Time to hurry.

- Seth Godin, em "The End of Dumb Software"

The internet isn't full, but we are.

- Seth Godin, aqui.

Da hora, do mês ou do ano. Quem sabe?

O problema é que, se "cloud" já criou tanta confusão, o que será da "clowd"?

Reparem: ela é tão nova que nem na Wikipedia pintou ainda. Segundo Seth Godin, "clowd" é um remix de "cloud" (nuvem) e crowd (multidão). Jóia...

Mas, será que vão tentar traduzir? Vish... "nuvão" ou "multivem"? hehe...

Acho que "Computação no Nuvão" fica legal.

Never mind the buy 1 give 1 (a great idea). Don't wait until November when you can directly buy laptops for kids right here: One Laptop Per Child -- XO Giving. I just bought five. (Hit the Donate button).

This is a story about tools and bravery and marketing.

The tools: when you give a kid a net connection, access to wikipedia and to the rest of the world, things change fast. Things you wouldn't necessarily predict. Like a ten year old who can diagnose his dad's illness. Or a farmer that can ask his daughter to find out where to get a new part for the tractor. Or...

The bravery: When Nicholas Negroponte and his team started this project, they had nothing but obstacles. The status quo of software and hardware and skeptics stood firmly in his way. And he took a lot of grief for the effort. Even when you're doing nothing but good, fear of change is going to cause a lot of people to object.

The marketing: Everything, even laptops for kids, works its way through the innovation diffusion curve. That means that most countries, most organizations and most communities aren't going to adopt this tool for a few years. It doesn't matter if it's perfect... these things take time. Smart marketing embraces the curve and doesn't insist that it must change for this project, right now.

One kid (or five kids) at a time. It's enough. It'll happen.

Surrupiado integralmente do Seth Godin. Tudo menos a foto.

Hard work is where our job security, our financial profit, and our future joy lie.

It's hard work to make difficult emotional decisions, such as quitting a job and setting out on your own. It's hard work to invent a new system, service, or process that's remarkable. It's hard work to tell your boss that he's being intellectually and emotionally lazy. It's easier to stand by and watch the company fade into oblivion. It's hard work to tell senior management to abandon something that it has been doing for a long time in favor of a new and apparently risky alternative. It's hard work to make good decisions with less than all of the data.

- Seth Godin ("Labor Day")

Seqüência de "Sobre Trabalho e Produtividade".

So what's scarce now? Respect. Honesty. Good judgment. Long-term relationships that lead to trust. None of these things guarantee loyalty in the face of cut-rate competition, though. So to that list I'll add this: an insanely low-cost structure based on outsourcing everything except your company's insight into what your customers really want to buy. If the work is boring, let someone else do it, faster and cheaper than you ever could. If your products are boring, kill them before your competition does.

Ultimately, what's scarce is that kind of courage--which is exactly what you can bring to the market.

- Seth Godin (Fantástico!, pra variar).

Sim. Mas, segundo Seth Godin, não da forma "pragmática-mediana" que a gente costuma ver por aí. Saca só:

In response to projects, many organizations figure out the resources they've got and then work hard to do something good enough. On time, within budget. Meeting spec, after all, is your job.

You end up, if you're talented, with something good enough.

Is that enough? Is good enough enough to win? To change the game? To reinvent your organization and your career? In a crowded market, when all the competition is good enough, not much happens.

Good enough is beyond reproach. It's safe at the same time it represents quality. Good enough demonstrates effort and insight and ability. People rarely get fired for good enough, which is a shame.

If you redefined the objective to be, "makes some people uncomfortable, changes the entire competitive landscape and is truly remarkable in that many of the key people we reach feel compelled to talk about it," what would happen?

Leia o artigo completo. Ou você achou o trecho good enough?

Na listinha de assinaturas que mantenho no Google Reader tem uma pastinha-xodó: Mkt. Tem só três 'alimentadores': Guy Kawasaki, Seth Godin e Chris Anderson (aquele do "Long Tail"). Não passo dois dias sem dar uma olhadinha em seus posts. Refresco na mesmice da grande maioria das notícias sobre TI.



Seth está lançando um novo livro, "The Dip". Guy aproveitou a oportunidade para jogar suas tradicionais "10 perguntas" no cara. Vale a pena ler toda a pequena grande entrevista. Mas vou destacar duas provocações (graffiares) das grandes:

Guy pergunta para Seth se a MS deveria abandonar o mercado de MP3. Seth diz que a MS já o fez! Quando, ao invés de inovar, simplesmente copiou a estratégia da líder (Apple), a MS praticamente se lançou num "dead end".

Depois Guy pergunta se a Apple deveria abandonar o mercado de micros. Seth chega a dizer que a Apple seria muito grande se não fosse a arrogância do Steve. Mas conclui o raciocínio elogiando a Apple: "Com o tempo, enquanto os computadores pessoais se tornaram uma commodity que não gera nenhum lucro, o mercado da Apple se tornou mais sexy, divertido e lucrativo".