You might have expected, as I had, that most Chief Information Officers wanted to know about the latest trends in technology so they could keep ahead of the curve. Nothing of the sort. CIOs, it turns out, are mostly business people who have been given the thankless job of keeping the lights on, IT wise. And the best way to ensure that they stay on is to change as little as possible.

That puts many CIOs in the position of not being the technology innovator in their company, but rather the dead weight keeping the real technology innovators--employees who want to use the tools increasingly available on the wide-open Web to help them do their jobs better--from taking matters into their own hands.

- Chris Anderson (autor de "The Long Tail")