Muitos caíram no papinho (modinha) do Nick Carr(asco), que, pelo jeito, tomou um merecido chá de sumiço. Nick se deslumbrou com seus 15min e caiu no suicida ciclo da auto-repetição. Funciona com jiu-jitsu, mas aqui o papo é outro.

Pena que um Philip Evans(do BCG - Boston Consulting Group) não mereça a mesma exposição em nossa atordoada "mídia especializada". Saca só um trechinho dos conceitos que ele apresentou no Supernova 2005:

Technology needs to be simple and pervasive: For example, Linux is written using e-mail and list servers. Wikis and blogs enable rapid development of dialog and communities. Fundamentally, humans won't use tools that are complex and unwieldy unless the reward is sufficiently attractive, and even then the "transaction" cost is very high. Evans noted that many companies are looking to replace traditional, sophisticated knowledge management systems with wikis.

Common intellectual property: Certain kinds of intellectual property can be shared, such as via the GPL and other open source licensing schemes. Toyota protects its unique automotive technology, but its process knowledge is treated as common property, Evans said. Just as companies have to figure out what business processes to maintain in house and what to outsource, they need to determine how the ecosystem can be enabled by shared knowledge.

Scientific discipline: Focus on trial and error. The key is having a disciplined approach and reporting the results of experimentation so that the lessons can be applied in successive iterations of the project or product.

Granular diffusion of information: For example, use blogs and wikis, not corporate PowerPoint presentations, to enable small, frequent granular communications. Because of the dialog, a rich semantic–the shorthand signature of a rich and productive community–can develop. It encourages transparency, visibility, trust and a higher frequency of transaction, Evans said.


De novo: boa parte da TI que importa, que faz diferença, também incomoda. Compartilhar conhecimentos? Wikis, blogs, IMs... A "gratuidade" e "simplicidade" de algumas idéias costumam travar neurônios cafeinados adoradores de um bom jogo de xadrêz, do som do King Crinsom e de tudo o mais que pareça "complexo", "para poucos", coisa de "elite".


Update: Foi falar no Carr(asco) que a guilhotina apareceu. Me alertaram agora no almoço que ele arrumou um bico na Computerworld (onde mais?). Novidades? Nenhuma: IT será comercializada da mesma forma que energia elétrica; o depto de IT acabou; lero-lero blá blá...