Trecho d'um artigo curioso da ZDNet:

The Microsoft mindset comes in part from its almost cult-like self-belief and hermetic self-containment: it only recruits people who it knows will sign up to the Way, and it puts them on campuses where there's no need to leave. Individual and organizational goals are identical. This leads to personal identification with the company and a fundamentalist attitude to outside criticism: if it's against the company, it's against me and ipso facto wrong.

Cultic thinking rarely survives prolonged contact with the real world--remember Microsoft's 'difficulties in managing remote R&D'? But that contact is increasing exponentially; there are hundreds of MS employees at all levels engaged in blogging, More start each day. That means feedback, and contact with outside perceptions where before there was almost none. Instinctively, the company is nervous about this--there have been some rather public slappings--but equally instinctively it knows that it cannot control it.

The big leaks--the Constellation memos--may be the headline grabbers. The small leaks are more important, because they go both ways. Each new MS blogger is introducing one small dollop of reality back into the company, setting the groundwork for the inevitable revolution. Microsoft is its people, and its people are learning to be free.

Só não consigo imaginar o produto de tal revolução, sinceramente não.