Ray Ozzie, 'adquirido' pela MS junto com sua Groove Networks, parece que ganha mais espaço e moral que qq outro braço do Bill em todos os tempos. Saca só uns trechos (surrupiados da ZDNet que surrupiou do Wall Street Journal) de um memo que ele mandou para o alto escalão da MS:

"We should've been leaders with all our web properties in harnessing the potential of Ajax, following our pioneering work in OWA (Outlook Web Access)."

"We knew search would be important, but through Google's focus they've gained a tremendously strong position. Google is obviously the most visible here, although given the hype level it is difficult to ascertain which of their myriad initiatives are simply adjuncts intended to drive scale for their advertising business, or which might ultimately grow to substantively challenge our offerings. Although Yahoo also has significant communications assets that combine software and services, they are more of a media company and--with the notable exception of their advertising platform--they seem to be utilizing their platform capabilities largely as an internal asset."

"The same is true of Apple, which has done an enviable job integrating hardware, software and services into a seamless experience with dotMac, iPod and iTunes, but seems less focused on enabling developers to build substantial products and businesses."

A leitura que Ozzie faz do mercado é correta e objetiva. Mas é, acima de tudo, surpreendente:

"Developers needing tools and libraries to do their work just search the Internet, download, develop and integrate, deploy, refine. Speed, simplicity and loose coupling are paramount."

"It's clear that if we fail to do so, our business as we know it is at risk. We must respond quickly and decisively."

Bill mandou um memo tbém:

"The broad and rich foundation of the internet will unleash a "services wave" of applications and experiences available instantly over the internet to millions of users. Advertising has emerged as a powerful new means by which to directly and indirectly fund the creation and delivery of software and services along with subscriptions and license fees. Services designed to scale to tens or hundreds of millions will dramatically change the nature and cost of solutions deliverable to enterprises or small businesses."

"We will build our strategies around Internet services and we will provide a broad set of service APIs and use them in all of our key applications."


"This coming 'services wave' will be very disruptive. We have competitors who will seize on these approaches and challenge us - still, the opportunity for us to lead is very clear. More than any other company, we have the vision, assets, experience, and aspirations to deliver experiences and solutions across the entire range of digital workstyle & digital lifestyle scenarios, and to do so at scale, reaching users, developers and businesses across all markets."

Bill com certeza estava pensando: quem foi o idiota que matou o NetDocs?

Avaliação:

Vision - 3
Assets - 9
Experience - 7
Aspirations - 10?

Quem sabe?

update: MS: becoming a faster follower... again

update2: "Gates's desktop era is over. Ozzie's internet era has begun."
Um belíssimo graffiare de... Nick Carr?!?!