Não tem muito a ver com o foco do Graffiti, mas achei relevante mostrar isso aqui. Saca só:

How to Get Soused With a Sousaphone. Well, Brazil may not have won a World Cup this year, but if it's any consolation the country's Brahma brand is making a name for itself in the States, the latest push being provided in part by this artsy print and outdoor effort from McGarryBowen.


"The creative idea is 'Improvise,' which expresses a uniquely Brazilian attitude toward life," says ECD Warren Eakins, but the agency has dubbed the campaign "Containers," he notes, "based on observations and experiences of makeshift ways of keeping your beer cold." The painterly look is "intended to evoke a vintage feel, to create a romanticized Brazilian atmosphere," he adds, and "the rust-colored edges work as a branding device" as well as lending the images "a wall mural feel."

Surrupiado da AdCritic.


Samba, carnaval, bossa nova, 'rain forest', praias e mulheres gostosas. Agora temos outra 'marca' internacional: o Improviso. Legal, não tô criticando não. Até pq a Brahma optou (pelo menos nessa campanha) por não fazer uso de nenhuma das nossas outras 'marcas'. E dado o estado atual das coisas, parece que é só isso que nos resta: Improvisar... e tomar umas brahminhas, obviamente - pq ninguém é de ferro.