Em 14/set comentei que o projeto tava nascendo. Peguei carona com a Wired, que anunciava o surgimento do primeiro "browser social".
;
Pois bem, já tem uma versão do FLOCK rodando. Sem garantias, mas rodando. Por exemplo: este post foi totalmente editado na ferramenta que ele disponibiliza para 'blogueiros'. Adivinha se gostei muito... E já tem a extensão StumbleUpon, um conceito bem "del.icio.us" para bookmarks...
Há pouco mais de um mês registrei os 18min do 1º tempo. Pois é, o jogo será demorado. Mas tudo indica que não será nada, nada chato.
A MS reconheceu e pelo jeito aceitou a mudança do campo e das regras do jogo. Não lhe restou nenhuma alternativa. O Gates chama de "the server equals service thing" o que se conhece como "SaaS - Software as a Service". Aquilo mesmo que um dia eu disse que era o 2º maior inimigo da MS, uma 'generalização' do Google - que é o Nº 1.
Mas estranhei os primeiros 'hóspedes': ERP, CRM e Sharepoint?!? Ou se trata de uma preocupação exclusiva com o mercado estadunidense ou não entendi absolutamente nada. Aliás, em relação ao Sharepoint, nem lá nem ná nem em lugar nenhum. Ele é uma 'casca' hospedeira, não um 'hóspede'. Talvez.. eu disse TALVEZ seja um serviço de personalização de conteúdo e colaboração (baseado no Groove). Sei lá. Como sempre, tudo que o Gates fala vira "declaração de missão". Então "the server equals service" guiará corações e mentes na MS pelos próximos meses. E criará mais confusão que os DNS (Digital Nervous System), DNA (???) e outros "conceitos" complexados. Imagina os caras olhando para as caixinhas, sempre elas, e pensando: "serviço... serviço... níveis de serviço... contratos... serviço... consumido pela web... serviço..." - travou o zagueiro central!
Enquanto isso o Google reforça o time. Contratando desenvolvedores para a "evolução" do OpenOffice?!?!
"Many computer science folks seem to want to claim the heritage of engineering, without inheriting the breadth of knowledge and perspective that comes with it."
- Scott Berkun
36 anos. Corpinho de 18. Pique de criança.
Dinâmica e mutante. Atraente e um tanto safa.
Dá bola pra todo mundo. De graça!
Ou quase...
Mas não é hora de briga.
É que ela completa 36 amanhã, 29/out.
Saca só a certidão de nascimento:
E o 1º retrato:
Nasceu bem feinha a tal Internet, né?
Saca só um trecho da narração do parto:
... "handwritten logs from UCLA show the first host-to-host connection, from UCLA to SRI, is made on October 29, 1969. The first ‘Log-In’ crashes the IMPs, but the next one works!"
================
pv: 22h30! Faz tempo que a gente gosta de fazer "hora-extra", né?
Sexta-feira. Semana bem cansativa [e produtiva!]
Vou dar um tempinho pra MS tbém, assim como algumas fontes já fizeram.
O alvo escolhido foi a estranha, gorda e perdulária Oracle.
Não escolhi ao acaso. Reflexo de algumas notícias que recebi hoje.
Há tempos não via a turma reclamar d'uma prática feia da empresa do Ellison: os padrões 'falsos'. Aconteceu com o [PL]SQL, com o Java. Agora é a vez da BPEL (Business Process Execution Language):
"The important thing is [BPEL is] not done yet and while we look at BPEL as a promising development, Oracle users are taking a huge risk by developing on BPEL 1.1 and getting locked into something that they think is standard but isn't."
O tempo passa, o tempo voa. E a dona Oracle segue repetindo algumas péssimas práticas. Que pena. Mas tem mais. Jason Bloomberg, evangelista SOA (via ZapThink), falou o seguinte sobre o tal 'Fusion' da Oracle:
"They’ve been working on building out their SOA offering for a while by assembling various parts from various different companies. We liken them to the Frankenstein of the SOA world. The question is will it all work when they’re done?"
Sintomas inconfundíveis de uma furada interpretação do que o mercado vê como "urgente". Mas a Oracle pode ficar tranquila. Tá sozinha não...
"A lot of the systems we built as an industry for customers have a model that doesn't relate to where things are going."
- Ray Ozzie (CTO da MS)
Semana passada foi o Ward Cunningham, mezzo-papa-guru d'uns fãs de 'processos ágeis' que pulou do transatlântico MS direto para a canoa Eclipse.
Agora chega a notícia da saída de Hadi Partovi, o cara que estava por trás do Start.com, e de Don Gagne. Do Don fala-se o seguinte:
"This is a super huge loss for Microsoft and a colossal loss for Office (DonGa is in charge of development for all of Office). It's been a while since I've been on a team with Don, but he is an engineer's engineer, a voice for reason, and a champion of what is best for Microsoft's customers. While some Microsofties scream and preen and use politics to advance their little agenda, Don has always used quiet reason, common sense, and intellect to make the best possible decisions."
Só...
O 'brain-drain' que ocorreu entre 98 e 00 na MS não afetou seu core-IQ. Eram jovens empreendedores tentando se dar bem no boom da Web. Agora é gente com mais de 10 anos de casa - peças-chave em produtos-fechadura da MS. Engraçados são os comunicados: "saídas amigáveis"...
Logo após a tal "reestruturação"? Me engana que eu gosto.
Parece papo de CPI tupiniquim.
Seu sistema operacional é instável?
É frágil?
Inseguro?
Auto-degradante?
Irritante?
Seus problemas acabaram. Use o VMWare Workstation 5!
Tsc. Costumo concordar com o David Berlind, da ZDNet, na maioria das vezes. Mas quando o cara patina na maionese é pra valer: seu XP é meio SPé2? Então crie várias instâncias virtuais dele em sua máquina!
Céus! Não duvido que funcione. Mas que 'workaround' (aka "GAMBIARRA") medonha. Só falta a MS gostar e, como já fez várias vezes, incorporar o tal "recurso" nas próximas gerações do Windows...
Btw: esse papo de 'virtualização' e 'consolidação de servidores' me dá calafrios. Muitos estão vendendo (e comprando) a coisa como se fosse um belo e imenso 'tapete árabe': e varrendo aquela anarquia pra baixo dele. De novo nossa área inventa uma panacéia de tiro curto e resultados temerosos. Empurrando com a bela pança o trampo que será colocar uma certa ordem naquela anarquia. Tentarei ser mais explícito num futuro próximo.
===============
update: vou parar de sugerir loucuras. A concorrência tá pesada.
Quase final da "turnê" SOA. (Com uma possível prorrogação). 3 apresentações consecutivas em duas universidades diferentes (ontem e hoje)!
Cansativo, mas compensa mais que 10 eventos pra 'experts'...
Corrigir a 'dosagem' quase que on-demand...
Experimentar um 'ice-breaking' a la (cerca)Lorenço...
Perder a voz por alguns minutos. Tudo tem seu preço.
Devidamente compensado pela cara de interesse e pelo pique da estudantada.
[Acho q vou voltar pra escola...]
"At engineering meetings, it was impossible to tell who were the Microsoft engineers and who were the IBM engineers".
A IBM customizou o PowerPC que será utilizado no XBox360 para a MS. Trabalhando do 'ladinho' dela. Topou liberar a tecnologia e o processo de fabricação para outra empresa. E conseguiu "isolar" Sony e Nintendo - que trabalham em projetos paralelos! [Com a Sony a IBM está desenvolvendo o Cell, chip que equipará o próximo Playstation. Simplesmente o maior concorrente do MS-XBox!!!]
Mais? Conseguiu implementar um "processo ágil de desenvolvimento" que possibilitou a liberação do novo PowerPC em tempo recorde!!!
E tem gente que reclama da pseudo-complexidade de seus projetos...
Mais aqui.
===================
Enquanto isso:
Intel Changes CPU Road Map
Some chips killed, others delayed to ensure compatible configurations.
... e um "rico e frutífero futuro". Direto do blog do Schwartz (Sun):
..."rewriting an app simply to use a new toolkit isn't creating value for consumers. Creating an application or service that delivers unique value is what captures users. And the internet gave some developers a tremendous opportunity to deliver unique value - by radically simplifying basic networking, enabling connectivity and community on a truly global scale.
So then, what's up with the future of OpenOffice.org? Or FlickR? Or Firefox? Or Google Earth? Or iTunes?
First, note that none of these apps are written as browser based applications - but all of them are focused on capturing users and delivering unique value through the network. Could they be rewritten in AJAX? Sure. But why? They're all capturing users and delivering value today. (I included Firefox for a reason - to point out that some things just wouldn't make sense rewritten in AJAX.) Could an AJAX interface be used to extend some portion of their functionality? No question, yes - the diversity of requirements on the internet is giving services an opportunity to project multiple user experiences (thus, the app to upload your photos is different than the service that let's you browse them).
Could these apps I mention, above, be enhanced with better network connectivity, more collaboration, and better integration into your daily life? Absolutely.
So if you want to know what the future portends for OpenOffice.org, that's a fine place to start (and AJAX will likely play a role).
But the single biggest achievement of the OpenOffice.org community is that they've driven broad global adoption, in the face of a competitor not known for being gentle. It's a perfectly legitimate question to ask, "so what's next?" But it's also important to note how OpenOffice got to where it is - by focusing first, and foremost, on delivering value for users. Not picking a technology to highlight (although there were plenty to pick from).
There is a rich and fruitful future in front of OpenOffice.org, based upon focusing on user experience and creating value. A point with which BusinessWeek clearly agrees.
Stay tuned." 
========================
pv: Em 07/Jun comecei a acompanhar o novo brinquedinho. Tem umas referências legais pra quem tá chegando agora.
"Start with Taylorism, add a layer of Druckerism and a dose of McNamaraism, and by the late 1970s, you had the great American corporation that was being run by bean counters -- or at least by the bean-counter mentality. Everything was reduced to numbers and finance. The CEO of General Motors announced that GM wasn't in the business of making cars, it was in the business of making money. (This came as a shock to most of GM's customers, who were in the market to buy a car -- or even better, a way of life -- not to spend money.) That may account for the rise of Japanese automakers, who most certainly were in the business of making cars -- and, in particular, cars that customers would definitely want to buy, since they were low in cost and high in quality, and they got plenty of miles to the gallon of gas in the age of OPEC-inspired oil embargoes.
"Back to Xerox. Xerox hired MBAs with IQs of 180 or higher, and they spent all of their time and energy arguing about 'cross-elasticities of demand.' Meanwhile, they were content to make crappy copiers (albeit the first copiers). But they didn't care about the product or the people or the customers. It was all about the numbers. The numbers, the numbers, the numbers. I was fed up with the numbers."
- Tom Peters
========================
pv: Eu não gosto do Tom Peters. Principalmente pelo efeito colateral de suas idéias: Você S/A, por exemplo. Tem hora que ele parece uma combinação bizarra tipo: Lair Ribeiro + Felipão + Walter Mercado.
Mas tenho que reconhecer que o cara é bom de 'graffiares', de provocações. Mesmo quando confessa suas mentiras em In Search of Excellence, o cara se vira muito bem. Acho sacanagem colocar Drucker no mesmo balaio com McNamara e Taylor, mas entendo que os efeitos colaterais das idéias de Drucker tbém fizeram muito estrago. Infelizmente, sem a compensação da aplicação de suas melhores idéias.
Tom Foremski, do Silicon Valley Watcher, conta uma historinha sobre a sugestão de Ray Lane [Kleiner Perkins] para Sam Palmisano [IBM]: Compre a SAP!. Ele sabe. Todo mundo sabe que a MS cogita tal hipótese desde o final do ano passado, quando a Oracle papou a Peoplesoft. Imagina agora após a digestão da Siebel...
Se a largura da banda da fumaça aumentar um cadinho, testemunharemos um dos maiores duelos (se não o maior) da história da nossa indústria. Saca só um trechinho:
Mr Lane is convinced that IBM should acquire SAP. "Earlier this year I told Sam [Palmisano] that IBM should acquire SAP," Mr Lane said. But the IBM chief rejected that advice.
I pointed out that IBM makes more money out of SAP than SAP, because about one in ten dollars is spent on license fees, the rest is for implementation–the IT services that forms about one-half of IBM.
But Mr Lane believes that IBM needs applications on top of its middleware stack. I pointed out that IBM was terrible at enterprise applications and abandoned the market in 1999. "Well, Oracle was terrible at apps too," he said.
"The day I come in front of the Gartner audience and say we have a better Unix than Linux, that'll be a good day."
- Steve Ballmer... Steve Ballmer?!?!?
Título alternativo: "Pq Ballmer não passa de Jul/2006"
Saca só: "The top priority for us is to innovate. If we don’t, nobody needs to buy from us". Não sei pq, mas me lembrou muito aquele papo de "se o Pitta não for bom não precisa votar em mim nunca mais"...
Outros pepinos descascados no Gartner's Symposium ITxpo:
"We just can’t make our customers wait three or four years for things that should have been on more interim cycles."
Opa...'ovo de Bruneschelli'...
"If you do things that are innovative and bring value, and you respond to the big core trend, which is to move more toward a services approach, whether it’s service-oriented architecture, on demand delivery through virtualization or services running out in the cloud—there is sort of a theme there."
:o
"That value is going to come from both new applications and services, not only created by Microsoft but created by third parties. The question of how to allow third parties to create interesting scenarios that live partly on the client, on Windows; on the server, Windows; and out in the cloud is a very important one and certainly one we are focused in on."
Win-Win-Client/Server ?? -- outdated-loose-loose
"Other than curing cancer, Google will do everything."
hahaha...
"I'm going to trust Vista on day one. I bet most people in this audience will trust it day one–on their home computer."
gasp... hehehe.. pára! tá bom por hj...
========================================
Agora uns graffiares surrupiados do Mini-Microsoft:
Goodbye Ward: Ward Cunningham has left to work at Eclipse (and I tell you: given the slow .NET encumbered beast that VS 2005 is, even I'm tempted to try out Eclipse right now).
Uh, Oh: Joe Wilcox questions whether the late Vista has missed a special nodal-point of increased PC purchases. Going into next week's quarterly earning's report, Mr. Wilcox reflects:
In July I asked the question: "Did Microsoft miss a major PC and operating system upgrade cycle? I won't say definitely until the third calendar quarter is finished and buying trends for the year clearer to assess. But my initial reaction is to say yes." Increasingly I'm convinced that Microsoft would have been much better off shipping Windows Vista in 2005 than late 2006.
Oh, yeah. Muuuuuch better. I'm sure everyone working on getting Vista out the door realizes, too, that Microsoft's stock price is directly coupled to their day-to-day success.
"If I had six hours to chop down a tree, I'd spend the first four hours sharpening the axe."
- Abraham Lincoln
Who Da'Punk, 'editor' (blogueiro) do Mini-Microsoft, não está mais sozinho. Saca só um post que apareceu no pm-clinic discussion forum do Scott Berkun:
I’m an engineer at a well known search company (rhymes with frugal). My loosely structured team is big on indepenendence but is starting to be low on maintenance: there’s some work that needs to be done to support the work 4 or 5 of us are doing, but that no one really loves or wants to do. So often it doesn’t get done.
How to you make sure maintenance and grunt tasks actually get done (especially if you’re working in a highly independent environment (intentionally weak hierarchy))?
- Signed D.B.A.
pv: frugal?!?! hehehe...
"The fact that we live at the bottom of a deep gravity well, on the surface of a gas covered planet going around a nuclear fireball 90 million miles away and think this to be normal is obviously some indication of how skewed our perspective tends to be."
- Douglas Noel Adams (aka DNA)
"You have to stop outsourcing now."
- Linda Cohen (Gartner)
Como se a MS estivesse precisando de novos (e relevantes) inimigos...
"Not only has the Commonwealth of Massachusetts catapulted itself to a leadership position when it comes to the mixture of technology and democratic government, the ball is actually still in Microsoft's court. In fact, Microsoft has not one, but two options to assure itself that Microsoft Office will still be an option for the state's 173 agencies. However, in the bigger picture, what most people may not realize is that Massachusetts is the new ground zero for the biggest battle this industry has seen in years. In what I can only describe as one of the most masterful games of industry chess I've seen in years, some of Microsoft's biggest competitors including IBM, Sun, and Adobe took advantage of a tool that until now, may not have been available in their arsenals: Democracy. With dozens, perhaps hundreds of other governments and organizations monitoring the Massachusetts situation — a situation that's easy to emulate — the Microsoft franchise now faces a new and very real threat."
Por David Berlind, da ZDNet.
========================
Update: States are under enormous pressure to open up IT systems and preserve public records in open, readable-by-posterity formats. This pressure comes from three sources: FOIA-like laws, eGovernment, and archivists. FOIA and its state counterparts make nearly every document a government employee creates a "public record." eGovernment argues that government processes should be open to all–even those without Microsoft Office. Archiving government records in a way that they are accessible in 20, 50, or even 100 years is a real concern for government agencies.
De post do Phil Windley.
pv: Depois de tanto tempo descobriram que documentos de 'domínio público' eram disponibilizados em formato 'proprietário'? Estranho. Mas antes (muito) tarde do que nunca (mais).
..."aqui vai uma breve história da transformação da Índia no maior exportador de software fora do grupo dos países de maior desenvolvimento. São cerca de US$ 18 bilhões anuais.
"Até 1984 o país não tinha indústria de informática mas, como o Brasil, tinha um baronato de reserva de mercado. A importação de um computador levava de seis a 64 meses. Entre 1976 e 1977 importaram-se 441 máquinas. Nisso mataram Indira Gandhi, e seu filho Rajiv, um piloto de jatos na aviação comercial (casado com uma aeromoça italiana), assumiu o governo.
"Em 20 dias ele simplificou e reduziu tarifas de importação de máquinas e programas. Mais tarde, liberou geral para seis pólos de desenvolvimento. Hoje a IBM está cortando 13 mil empregos na Europa e nos EUA e vai criar 14 mil na Índia. Estima-se que, entre 2000 e 2015, terão migrado 3 milhões de empregos dos EUA para a Índia.
"Em 1984 achava-se que Rajiv, assassinado em 1991, era um boboca."
-Elio Gaspari (Folha de ontem, 16/out)
MS + Yahoo = ?
Google + Sun = ?
MS + Yahoo + Real = ?
Google + Sun + AOL = ?
Google + Sun + AOL + Comcast = ?
Hellooo!
DRM wars?
MP3 wars?
Office wars?
Web 2.0 wars?
Star wars?
Apple, where r u?
Sony, where r u?
IBM, where r u?
"Seres humanos, que são quase únicos em sua capacidade de aprender com as experiências de outros, também se caracterizam por sua resistência em fazê-lo."
- Douglas Adams
Sincronicidade. Foi tocar no tema pra aparecer o Joel reclamando da mesma coisa (confirmando que não se trata de uma exclusividade de Pindorama):
"Custom development is that murky world where a customer tells you what to build, and you say, 'are you sure?' and they say yes, and you make an absolutely beautiful spec, and say, 'is this what you want?' and they say yes, and you make them sign the spec in indelible ink, nay, blood, and they do, and then you build that thing they signed off on, promptly, precisely and exactly, and they see it and they are horrified and shocked, and you spend the rest of the week reading up on whether your E&O insurance is going to cover the legal fees for the lawsuit you've gotten yourself into or merely the settlement cost. Or, if you're really lucky, the customer will smile wanly and put your code in a drawer and never use it again and never call you back."
Hoje vou pegar carona em um artigo do Bob Wollheim, "Modelo de negócio, já pensou a respeito?". Queria entender pq se trata de um tema tão 'estranho' para nós que vivemos elogiando nossa 'criatividade'. Bob vai direto ao ponto: "O modelo de negócios e principalmente o exercício de pensar diferentes alternativas e formatos para se definir um modelo, é peça fundamental do sucesso."
Olhando especificamente para o mercado tupiniquim de serviços de TI comprovamos que praticamos muito pouco o "exercício de pensar diferentes alternativas" de negócio. Esgotamos dois macro-modelos, body shop e closed-price (aka 'fight club'), e não damos a mínima para o fato de convivermos diariamente com projetos problemáticos, clientes insatisfeitos, contratos cancelados e advogados alocados. Não tenho dúvida de que a origem de 99% de nossos problemas está no tal 'Modelo de Negócio'. Exemplos? Como cobrar produtividade de alguém que tem 100% de seus rendimentos calculados com base no número de horas trabalhadas? Como cobrar acuracidade de cronogramas desenvolvidos com base em RFPs 'conceituais'?
Mas eu não quero discutir problemas. Prefiro sugerir provocações e provocar sugestões. Adrian J. Slywotzky, por exemplo, publicou em 2002 um livro chamado "A Arte do Lucro". Ele apresenta de uma maneira bastante didática (um guru oriental ensinando um guri ocidental) 23 Modelos de Negócio. Eu diria que se trata de uma versão (muito) prática de "A Arte da Guerra".
Mas Bob usou o Google como exemplo em seu artigo. Já comentei sobre a aura (Google Culture) e apresentei algumas teorias (Pinky X Cérebro) sobre o Modelo (terror?) Google. Hoje vou brincar com uma das lendas: aquela que fala da divisão de tempo e prioridades de todos os funcionários do Google: 70% no core, 20% na periferia, 10% no playground. Tropicalizando:
O Lucro, o Troco e o Truco
Há tempos sou desafiado (por patrões, chefes, colegas e 'colegas') a responder uma única questão: "Como uma empresa de projetos se sustenta?" (explicando: o faturamento pode flutuar mais que o humor feminino em dias ruins). Sempre apontei para o depto comercial e disse: "Vende mais! Precisamos de escala." Poucos apontaram a incoerência da solução quando confrontada com outro mantra deste charlatão que vos escreve: "Precisamos de projetos de altíssima periculosidade (complexidade), que é onde se escondem os lucros (de verdade)". Poucos e melhores projetos ou uma enxurrada de projetos?
O Lucro: deve merecer a alocação de 70% dos esforços das equipes (técnica e comercial). São os projetos os geradores de lucros - não adianta inventar. Se serão "poucos e melhores" ou uma tsunami é só uma questão de gosto (e competência comercial). Particularmente eu sigo acreditando na 1ª opção (sou fã do De Masi). Principalmente se o 'modelo' se preocupar com a longevidade do negócio (que deriva da frequência com que vc ferra clientes). Detalhe: 70% do ESFORÇO!!
O Troco: saca aquele dinheirinho que todo armazém mantém no caixa? Pois é. Uma empresa de projetos precisa de um 'Troco' que pague todas as suas despesas fixas. Além de uma 'reservinha' pr'aqueles gastos não programados. Vamos lá: Quanto maior o Conhecimento Explícito gerado por uma empresa de serviços, maior o potencial para geração do Troco. Quer saber mais? Pergunte-me como. (hehe). Detalhe: 20% do ESFORÇO!!
O Truco: a versão tropicalizada do playground do Google é um joguinho de truco (manilha velha, please!). Em seu conjunto de projetos (e prospects) e no balaio de Conhecimento Explícito pode se esconder um Zap!, um Sete de Copas ou uma Espadilha. Brinque com eles. Deixe que seus times (técnico e comercial) brinquem com eles. Comprovada a oportunidade de uma determinada combinação de cartas não hesite: bata na mesa do mercado e grite: "Truco ladrão!". O máximo que vc pode perder é 10% do ESFORÇO dedicado por seu pessoal. Uma vitória pode significar uma bela chacoalhada em seu próprio modelo de negócios!
"we are no seats or eyeballs or end users or consumers.
we are human beings - and our reach exceeds your grasp.
DEAL WITH IT."
The Cluetrain Manifesto
Quem enxerga um palmo a frente do pito aceso (queimando a ponta do polegar) disse que a união Sun+Google foi 'muito barulho por nada': afinal, que que tem distribuir uma Toolbar junto com o Java? Cringely enxerga um cadinho além:
Windows Vista, nee Longhorn, will arrive on schedule next year and with it, I'm guessing, will be a new version of Office, only this time it will be Office.net -- a much lighter application reliant on back-end Internet services. Turn off those services for more than a few hours and you'll cripple Office. Same too for the new security structure promised in Vista: Stop staying current and IN-security will rapidly follow. The new products will look cheaper, but the area under the Microsoft revenue curve will continue to increase. We haven't for years actually OWNED any Microsoft products. We just own a license to use them. Well soon we'll LEASE a license to use them.
And this may not be bad. Certainly, it will feel more comfortable, at least until Microsoft shows itself to be unworthy of the trust they'll be asking us to give.
At its heart this is a plan to completely circumvent Open Source, to take it completely out of the desktop game while giving Microsoft additional advantages on the server side. This lofty goal deserves a column all to itself and I'll get to that in a couple weeks.
But in the meantime there's Google, which is perceived by Microsoft as its only worthy opponent. It is Microsoft's expectation that Google will launch an Office suite of its own based on Open Office and just as heavily-dependent on Google-labeled back-end services. Maybe, but I think that's underestimating Google.
Google most likely WILL launch a variety of Office-like services that can be accessed through a browser. There will probably be official links to Open Office and Star Office for those who have those products, but the truest form of the art would be to eliminate the traditional Office front-end entirely.
The goal is making the desktop operating system a non-factor. Windows? Linux? Mac? Symbian (remember that one)? What's behind Door Number Three? It won't matter.
At its heart this is a battle between quite similar standards with Google taking Javascript to its limits through a constant interaction of light processes that ought to bring the browser to life in whole new ways versus Microsoft's reliance on the heavy-lifting of XML. I've written before about what I perceive to be XML overkill (it's in this week's links), but the key difference here is between a light app (Office.net) and a NON-app (Google Office).
"MSFT is hobbling on one leg and AJAX is going to kick out the other," a Google programmer once told me.
What's in this for Sun is infrastructure. At the least they'll sell some hardware to Google and probably even make their $1 per processor-per-hour server farms available for Google Office overflow.
There are no losers. Competition is good for everyone.
Vs completa aqui.
O Ig® Nobel é sempre uma bela fonte de piadas. A melhor do ano é o vencedor da categoria "Economia":
O Clocky é um despertador que sai correndo!! Forçando o dorminhoco a se levantar... hehe.. Seu inventor justificou sua criação dizendo que poderá se refletir (positivamente) na produtividade dos trabalhadores. Pode?
Pode. E, saca só: seu inventor é do MIT!!!
Será que o Nicholas Negroponte é usuário?
Ontem tirei mais umas lascas do Carr(asco) - sempre com a vontade de fazer a última citação de seu pseudônimo (e suas idéias 'conservadoras') neste espaço. Mas sempre há o que dizer sobre a tal 'desimportância' de TI.
A revista inglesa The Economist fez uma pesquisa com 127 executivos de grandes empresas estadunidenses (encomendada pela Oracle). Saca só uns highlights:
.48% não observa novidades tecnológicas dos rivais
.45% não monitora riscos à infra-estrutura de TI
.37% não analisa o impacto de novas tecnologias
.60% não considera sua empresa precursora no uso de TI
.56% não mede os ganhos obtidos com tecnologia
Chama o síndico! Mais da metade torra uma bela bolada sem se preocupar com os resultado$?? Não importa, né?
Sacanagem da Amazon. Ela tem um serviço (uma consulta) que mostra o perfil de consumo por empresa... Lógico que fiquei curioso para saber o que o pessoal da MS escuta, assiste e lê.
Encontrar "Israel Kamakawiwo'ole" em 1º lugar na seção CDs e "Coral Reef Adventures" na de DVDs pode até soar normal (apesar d'eu não saber q p***@ é essa). Assim como "Greatest Hits" do Erasure (blergh 10x) não compromete. (S/ preconceitos, vá!)
Mas descobrir que ".NET and COM: The Complete Interoperability Guide" do Adam Nathan é o best-seller absoluto não tem preço!!!
"At the start of this year, I wrote an article about utility computing that came to be published in the spring edition of the MIT Sloan Management Review under the title The End of Corporate Computing. In it, I argued that advances in networking and related technologies like virtualization and web services are going to radically transform the way information technology is supplied to businesses.
...The economic advantages of the utility model are so great, I argued, that the transformation of IT is inevitable.
...When I wrote the piece, I assumed this shift would play out slowly, as the utility model battled against a status quo propped up by the entrenched interests of both suppliers and corporate IT departments. But now I'm not so sure. I may have been thinking too conservatively. In just the last few weeks, we've seen, particularly on the software side, growing signs of a sea change.
Trechos dum gaguejado post de Nick Carr(asco), aquele mesmo que ganhou 15min de importância por achar importante dizer que TI não importa mais.
O epitáfio do cara será: "I may have been thinking too conservatively."
"In the future, airplanes will be flown by a dog and a pilot. And the dog's job will be to make sure that if the pilot tries to touch any of the buttons, the dog bites him."
— Scott Adams
Pelo menos por enquanto... Este post é uma sequência da questão, que tentou acompanhar ontem (ter, 04/out) o barulho do anúncio da parceria Google + Sun. David Berlind, da ZDNet, mandou bem:
...the one wild card that sticks out in my mind as the most exciting possibility is the one where Google finally takes that laggard desktop Java and does something big with it. Think about it. The ecosystem around server side Java — known as "big Java" inside Sun but Java EE (Enterprise Edition) everywhere else – is thriving. So much so that the open source crowd has crashed the party (a real sign that you've got something useful to a lot of people). The ecosystem around mobile Java — otherwise known as J2ME — is doing quite well too. There's probably a gazillion phones out there with Java on them and all sorts of handset-oriented apps now finally taking advantage of that platform's pervasiveness. But then there's desktop Java. Always sort of hanging around in the background occasionally getting used, but with no real killer application that has sent it into the stratosphere.
Although Sun would probably dispute this (after all, the deal has Google leveraging Sun's distribution of Java, not the other way around), desktop Java has long needed a sugar daddy. And, as one of the few companies with the reach, the resolve (to disrupt the status quo), the cash, the Java expertise (Adam Bosworth, anyone?), and various desktop application implementations that fall an imperceptible sliver short of where desktop Java can start to take them, Google is the hottest prospect to come desktop Java's way in a long time. Maybe forever. With Outlook Web Access (OWA), Microsoft may have been the first to take Asynchronous Javascript and XML (AJAX) mainstream. But, in a variety of applications from email to maps, Google has been the one to not only perfect it, but to also turn it against Microsoft. Now, all Google must do is give the "J" in "AJAX" the dual personality that Microsoft would have never given it, and there's very little if anything that Google and Sun won't be able to deliver to our destkops that, until today, required a significant amount of local resources (processor, hard drive, memory, etc.). Required resources by the way that are going up in the next wave of the fat client's cartel's alternative, not down.
The implications are many once Google extends the J in AJAX to equal "Java" as well as "Javascript." Given the portability of Java code between the server, desktop, and mobile editions of that platform, one can only guess at the plethora of Salesforce.com-esque applications that Google will deliver on a nearly equal footing to all devices (desktops, kiosks, handsets, etc.). This has long been a part of Sun's dream for Java. Sure, there are challenges to mirroring the functionality of a desktop application on a handset. But, if anyone can master that challenge, Google can. And you can also leave it to Google to make its apps irresistable based on the value it will add to your data and presence in Google's online cloud.
Naysayers will haul out the portability card and talk about how lack of connectivity from every corner of the Earth means cloud-based computing won't be a reality any time soon. This is FUD. The funny thing is that I just realized how a goodly 95 percent of the computing I do — authoring blogs (aka: creating documents), checking e-mail, browsing the Web, chatting, uploading photos, and VoIP — is all cloud-based.
...
The entire fat client cartel (not just Intel and Microsoft) should be concerned. Worried? No. Concerned? Yes. Not because they couldn't respond technically with architectures and implementations in kind. But because they can't seem to find it themselves to break with their pasts.
...
Much to the chagrin of .NET, the net result should the various network operators become the go to market channel for Google and Sun's partnership could be a huge boost for Java as well as any other agendas that any company with its sights set on Microsoft wouldn't mind shoving through that channel (like the OpenDocument Format). What could be worse for Microsoft than a pair of committed competitors with the resources to cut Windows, Office, and .NET down at the knees (Bear in mind that resources are one thing. Execution is another.)
=============
pv: Vc vai esperar pra ver? Sei não, acho q eu não vou não...
Hitch ensinou faz tempo: se, sem ninguém esperar, vc vai e explode uma bomba vc consegue alguns segundos de emoção - basicamente um "susto". Agora, se vc planta uma bomba debaixo de uma mesa, coloca um casal bonitinho lá, bebendo chá, e mostra pra platéia a bomba.. silenciosa.. Vc pode conseguir 30min de suspense!!
Parece que Schwartz (Sun) e Schmidt (Google) aprenderam direitinho. Desde a semana passada (tks Braga) especula-se sobre uma parceria entre as duas. Hoje a coisa tá pegando fogo. Na ZDNet, ComputerWeekly, Forbes, eWeek et web-afora.
Schwartz parece dar algumas dicas em seu blog. Engraçado: o título do post é "The Value in Volume". No link você pode ler: "The World Changes this Week"...
Wow.. espero que um compromisso no final da tarde não me faça perder o pronunciamento dos caras.
update #1:: Microsoft off on competition fears
Shares decline ahead of Google-Sun joint announcement
update #2:: Distribuir a Google Toolbar para quem fizer download da JVM (Java Virtual Machine) vai mudar o mundo? É produto de uma "parceria estratégica"? Tá todo mundo lôco, ooôba!! hehe.. que barulho o anúncio (que deve rolar oficialmente em 15min - são 15h15 agora) tá fazendo. Vamos lá, percepções do Dana Gardner surrupiadas da ZDNet:
Sun's strengths and Google's interests do align really well, on the back end and the client. The competitive landscape also suits Sun and Google pairing up where it makes sense, and it makes a lot of cents. What's good for Sun and Google is not so good for Microsoft, Intel, IBM, BEA, and HP. Yet it won't really upset the field of play for SAP, Oracle, and Salesforce.com-anche.
What's most important, however, is that the new, albeit nebulous, tightness between Sun and Google is ultimatley very good for enterprise IT budget mavens. It is no longer remote of feasibility nor far-off in time and space that low-cost, high-quality, high-reliability baseline workgroup productivity applications and voice and data communications together as subscription services become available. And just in time so that CFOs can do a thorough cost-benefit analysis against next year's Vista-Office 12 "connected systems" approach rollout.
So what do the vague announcements today about the Google-Sun deal-in-motion mean? Sun gets to showcase its present and future data center and services delivery platform grid efficiencies at the premier ISV: Google. Java Runtime Environment on the desktop gets a life-sustaining shot of vitamin B-12, while OpenOffice-StarOffice might well become the R&D replacement and speed-to-market turbo-charge that Google needs to leap out front in the race to redefine the client computing-as-service experience. Make that mission-critical experience.
Now, who needs to worry most about Sun and Google making happy-face? I say it's the voice and data networks providers, the Verizons, Sprints, SBCs, BTs, MCIs, BellSouths, and France Telecoms. Because if Sun+Google=Voice and Data Efficiencies as a service stream, aka Webtone, par excellence, on a global scale, then who are you gonna call when you need business services?
Tomara que vire moda. Que gente do naipe do David Berlind siga dizendo a mesma coisa:
Is your anti-virus or anti-spyware warning you about the Digital Restrictions Management software on your computer? It should be. DRM is a Trojan horse of the worst kind. Today, with every individual DRM-wrapped piece of content that gets sold, we are securing the futures of the DRM licensors (mostly Apple and Microsoft). That content will forever be useless unless you have something that includes their playback technologies. My advice: Just say no to DRM.
Traduzindo e indo direto ao ponto: não compre músicas (ou qq outro tipo de 'obra') "protegidas", como aquelas vendidas no iTunes e em outros sites que utilizam a "tecnologia" da MS. Prefira CDs usados, ou qq outra mídia que lhe dê o REAL DIREITO de fazer o que quiser com a tal 'obra'. Berlind tocou no ponto: o 'R' do DRM não tem nada a ver com 'rights' (direitos) e sim com RESTRIÇÕES. Estúpidas, desrespeitosas. Uma idéia stalinista (!) tentando se fazer passar por capitalismo moderno.
Quer saber pq vc tb vai odiar essa 'amarra/mordaça'?
update: Sony BMG says it is not trying to prevent consumers from getting music onto iPods. Fans who complain to Sony BMG about iPod incompatibility are directed to a Web site (http://cp.sonybmg.com/xcp) that provides information on how to work around the technology.
The company, which has sold more than 13 million copy-protected discs to date, is urging people who buy copy-protected titles to write to Apple and demand that the company license its FairPlay DRM for use with secure CDs.
...But artists and consumers are bristling at the notion of being caught in the middle of this test of wills.
Artistas e seus fãs são afastados pelas gravadoras e provedores de maravilhas "tecnológicas" ?? Até quando ????
hehe.. surrupiado da CNN.com.
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=================
ps do pv: O projeto aí é mais um do Marc Andreesen, conforme Boingboingado.
Conheces o Dick Hardt, CEO da Sxip (pronuncia-se Skip). Não? Eu tb não conhecia, até o finalzinho da última semana. Dois bons motivos p/ vc querer conhecê-lo:
1. Identity 2.0 vai mexer com TODO MUNDO e Dick parece estar guiando a "onda", literalmente;
2. O cara é um show-man, desses que humilham uns caras que, como eu, pensam que sabem montar PPTs e apresentar palestras.
Conheça o blog mas, principalmente, veja uma palestra (15min) do cara. [Formato Windows Media ou Quicktime].
No último slide ele agradece Larry "CercaLorenço" Lessig, pela inspiração. É que Lorenço detesta apresentações 'powerpoint'. Melhor, detestava até ver a apresentação do Dick.
Um sete um?!? Merece um tema/formato 'diferenciado' (blergh!) não?
Vou com um super-graffiare bem honesto. Que tal Paul Graham falando um pouquinho sobre o q os negócios podem aprender com o mundo do Software Livre e com os blogs? Saca só:
There's a name for people who work for the love of it: amateurs. The word now has such bad connotations that we forget its etymology, though it's staring us in the face. "Amateur" was originally rather a complimentary word. But the thing to be in the twentieth century was professional, which amateurs, by definition, are not.
That's why the business world was so surprised by one lesson from open source: that people working for love often surpass those working for money. Users don't switch from Explorer to Firefox because they want to hack the source. They switch because it's a better browser....
....On the Web, the barrier for publishing your ideas is even lower. .... Millions of people are publishing online, and the average level of what they're writing, as you might expect, is not very good. This has led some in the media to conclude that blogs don't present much of a threat-- that blogs are just a fad.
Actually, the fad is the word "blog," at least the way the print media now use it. What they mean by "blogger" is not someone who publishes in a weblog format, but anyone who publishes online. That's going to become a problem as the Web becomes the default medium for publication. So I'd like to suggest an alternative word for someone who publishes online. How about "writer?" (Editorial note: At FM, we call our partners "Authors.")
Those in the print media who dismiss the writing online because of its low average quality are missing an important point: no one reads the average blog. In the old world of channels, it meant something to talk about average quality, because that's what you were getting whether you liked it or not. But now you can read any writer you want. So the average quality of writing online isn't what the print media are competing against. They're competing against the best writing online. And, like Microsoft, they're losing.
....The average office is a miserable place to get work done. And a lot of what makes offices bad are the very qualities we associate with professionalism. The sterility of offices is supposed to suggest efficiency. But suggesting efficiency is a different thing from actually being efficient.
....Things are different in a startup. Often as not a startup begins in an apartment. Instead of matching beige cubicles they have an assortment of furniture they bought used. They work odd hours, wearing the most casual of clothing. They look at whatever they want online without worrying whether it's "work safe." The cheery, bland language of the office is replaced by wicked humor. And you know what? The company at this stage is probably the most productive it's ever going to be.
Maybe it's not a coincidence. Maybe some aspects of professionalism are actually a net lose.
To me the most demoralizing aspect of the traditional office is that you're supposed to be there at certain times. There are usually a few people in a company who really have to, but the reason most employees work fixed hours is that the company can't measure their productivity.
...The third big lesson we can learn from open source and blogging is that ideas can bubble up from the bottom, instead of flowing down from the top. Open source and blogging both work bottom-up: people make what they want, and the best stuff prevails.
Does this sound familiar? It's the principle of a market economy. Ironically, though open source and blogs are done for free, those worlds resemble market economies, while most companies, for all their talk about the value of free markets, are run internally like communist states.
...So these, I think, are the three big lessons open source and blogging have to teach business: (1) that people work harder on stuff they like, (2) that the standard office environment is very unproductive, and (3) that bottom-up often works better than top-down.
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