"It’s surprising how few mainstream users, of anything, customize. All the data I’ve ever in my career (web,software, etc.) is on the order of 10-30%, and that 10-30% correlates with advanced, savvy, early adopter, industry types: e.g. most of you reading this. I posit that most people, for most things in life, live with the defaults (I mean this about software and life in general)."
- Scott Berkun